When it comes to fashion it’s not just about clothes and shoes, it’s about the emotions and feelings we associate with a certain fashion brand. I admit that is a very non-emotional marketing point of view, but Burberry’s successful musical strategy proves it to be right. A few seasons back the luxury brand introduced Burberry Acoustic, a collaboration with young British artists who have been selected by Burberry’s chief creative officer Christopher Bailey.
The project has grown since and is now a big part of the social media strategy. You can watch the videos via the Burberry YouTube channel or listen to the music on the famous interactive Burberry site The Art of the Trench. You can listen here to my three favourite songs that have accompanied the Burberry Prorsum fashion show.
http://youtu.be/JydBoebaxvw
If you enjoyed this article, please consider sharing it!
I simply want to mention I am just very new to blogging and honestly enjoyed you’re website. Likely I’m want to bookmark your website . You certainly have excellent article content. Thanks for sharing with us your web page.
This is really interesting, You are a very skilled blogger.
I have joined your rss feed and look forward to seeking more
of your magnificent post. Also, I’ve shared your site in my social
networks!