Colourful and preppy cool casual chic – fashionable but comfortable. These are the unique characteristics of cult fashion brand J. Crew. At the heart of it Jenna Lyons, executive creative director and famous for her own street styles (always in J. Crew, of course). Her most recited quote “I like to wear lace pants and a button-down, and I thought maybe someone else would want to do it too“ puts the J. Crew philosophy in a nutshell.

J. Crew actually started with a catalog mailing in 1983 and introduced its first flagship store almost a decade later. From then on they continued the retail and online expansion accompanied by line extensions such as a bridal collection, J. Crew Factory and Madewell, which offers effortlessly cool pieces to part with denim. In 2012 J. Crew launched an online shop in several European countries for their overseas fans. We are so lucky!


image sources: Huffington Post, glassdoorJ. Crew


One Response to Label to Watch: J. Crew

  1. 網路整合行銷 says:

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